You don't need more tools — you need systems that actually work together. I help small businesses get organized, automated, and running smoother with custom-built websites, CRMs, and operational systems designed for real day-to-day use.
A clean, professional online presence built from scratch — domain registration, DNS, hosting, and a branded website that represents your business well. I also set up your business email through Google Workspace so you go from zero to fully professional without coordinating multiple vendors.
Custom-built client tracking systems that centralize your clients, projects, inventory, or workflows. No more spreadsheet chaos — one source of truth your whole business runs on, built around how you actually operate.
Connect your tools so data flows automatically. Form submissions that create client records, follow-up reminders, deadline alerts — the workflows that eliminate manual work and free up your time.
Turn your operational data into live dashboards you can actually act on. Track clients, revenue, jobs, and performance in real time — not at the end of the month when it's too late to adjust.
Document, analyze, and redesign your core operations. I find the bottlenecks slowing you down and build workflows designed to scale — so the systems grow with you instead of breaking under pressure.
I don't disappear after delivery. Every system comes with a walkthrough so you know how to use it — and I offer ongoing support to keep everything running smoothly as your business grows and changes.
Every build is customized to your business. These tiers are starting points — not ceilings.
or $250 split over 3 months
If you just need something clean, functional, and professional to get started — this is it.
✔ Best for: new or small businesses needing an online presence fast
When your business is growing but things are starting to feel scattered — this brings structure.
✔ Best for: businesses ready to move beyond spreadsheets and manual tracking
A fully customized system that helps you run your business efficiently — not just manage it.
✔ Best for: business owners who want real systems, automation, and visibility
Not everyone needs a full system. You can choose exactly what you need.
Keep everything running smoothly while continuing to improve your systems.
For business owners who want a strategic partner, not just a tool builder. I step in to help improve workflows, analyze data, and continuously optimize how your business runs.
Start simple — or reach out and I'll help you figure out exactly what you need (and what you don't).
I help small businesses replace scattered tools, manual tracking, and guesswork with websites, CRMs, automations, and operating systems that are built around how the business actually runs.
I work with small businesses that are past the “just keep it in a spreadsheet” stage but not ready to hire a full operations team. If your clients, projects, follow-ups, inventory, or revenue data live in too many places, this is the work that brings it together.
My work covers the full stack of what makes a small business run: your online presence, your client and project data, the automations that eliminate repetitive work, and the monthly reporting that tells you where your revenue is actually coming from.
I work with a small number of clients at a time — so every engagement gets my full attention, not a junior associate. You work directly with me from discovery call to handoff.
Background & Expertise
Some clients come to me needing everything built from scratch. Others have a website already and just need their operations cleaned up. I work either way — full stack or single service.
Your professional foundation. I handle domain registration, DNS setup, and Google Workspace or Microsoft 365 so your business looks legitimate from day one — no more Gmail addresses on proposals.
A professional website built for your business — hosted, maintained, and designed to communicate what you do clearly. I can also build a client-facing portal on top of it, so the same URL serves both your public audience and your internal team.
A purpose-built database that tracks your clients, projects, inventory, jobs, or whatever your business actually runs on. No spreadsheet chaos. One source of truth your whole team — or just you — can trust and update in real time.
The connective tissue between your tools. When a new client submits a form, a project gets created. When a job is complete, an invoice goes out. When a deadline is approaching, someone gets notified. I build the workflows so you stop doing things manually that a system could do for you.
This is where the long-term value lives. Once your systems are running, I offer a monthly retainer where I pull your operational data, analyze it, and walk you through what I'm seeing — where revenue is coming from, which clients or jobs are the most profitable, where you're losing time, and what to focus on next. Think of it as a fractional ops analyst on call: someone who knows your numbers and can tell you what they mean for the month ahead.
Most of my clients start with one thing and add from there. A few come to me needing the whole stack built from scratch. Either way works — here's how engagements typically look.
You need a professional website and business email but your operations are already handled. I build and host your site, set up your domain and email, and hand it off fully working.
The full setup: domain, email, website, CRM or operational database, and automations. By the end you have a professional presence and a back-end that actually runs your business.
Everything in the full setup, plus a monthly data review where I pull your numbers, walk you through what I'm seeing, and give you a clear picture of where to focus for the next 30 days.
We talk through your business, your current pain points, and what a successful outcome looks like. No obligation. This is where we figure out what you actually need — not what you think you need.
I map your existing workflows, tools, and data flows to find gaps and prioritize what to build first. If you're starting from scratch, we scope the full build together.
I design and build your system in phases — website, then database, then automations — with you testing alongside so you get exactly what you need before we move on.
Full documentation, team training, and a support window so your system lands and sticks. And if you want me to stay involved, the monthly insights retainer keeps me in your corner.
Tell me where your operations feel messy. Even if you're not sure what you need yet, a short call usually makes the next step clear.
A look at the operational systems I've built — the challenges they solved and the results they delivered.
A polished public salon website paired with a staff CRM for bookings, clients, reminders, insights, and a built-in content studio that generates ready-to-use marketing copy.
A public landscaping website connected to an owner portal for daily routes, crew workload, fuel usage, customer jobs, and AI-assisted route planning.
A soft, polished bakery website paired with a staff CRM for orders, cart flow, bakehouse alerts, inventory snapshots, and AI-assisted grocery planning.
Each store kept its own spreadsheet. There was no way to see total inventory, transfer stock between locations, or know when to reorder without calling each manager individually.
A complete salon operating system: public-facing website, staff CRM, booking dashboard, client growth tools, and a content studio for campaigns and follow-up copy.
A complete landscaping operations demo: public yard care website, owner CRM, fuel and route usage dashboard, and AI-assisted stop ordering for daily crew planning.
A cozy bakery operations demo: public storefront, cart experience, bakery portal, bakehouse alerts, and smart grocery planning for busy production days.
Tell me what's slowing your team down. Even if you're not sure what you need, a 30-minute call usually clarifies everything.
Share the basics and I’ll review where a custom website, CRM, automation, dashboard, or full business system could help most.
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