Simple systems.
Smarter operations.

You don't need more tools — you need systems that actually work together. I help small businesses get organized, automated, and running smoother with custom-built websites, CRMs, and operational systems designed for real day-to-day use.

Website, Domain & Business Email

A clean, professional online presence built from scratch — domain registration, DNS, hosting, and a branded website that represents your business well. I also set up your business email through Google Workspace so you go from zero to fully professional without coordinating multiple vendors.

CRM & Operational Systems

Custom-built client tracking systems that centralize your clients, projects, inventory, or workflows. No more spreadsheet chaos — one source of truth your whole business runs on, built around how you actually operate.

Automation & Integration

Connect your tools so data flows automatically. Form submissions that create client records, follow-up reminders, deadline alerts — the workflows that eliminate manual work and free up your time.

Dashboards & Analytics

Turn your operational data into live dashboards you can actually act on. Track clients, revenue, jobs, and performance in real time — not at the end of the month when it's too late to adjust.

Process Mapping & Design

Document, analyze, and redesign your core operations. I find the bottlenecks slowing you down and build workflows designed to scale — so the systems grow with you instead of breaking under pressure.

Training & Ongoing Support

I don't disappear after delivery. Every system comes with a walkthrough so you know how to use it — and I offer ongoing support to keep everything running smoothly as your business grows and changes.

Pick the right starting point for where you are

Every build is customized to your business. These tiers are starting points — not ceilings.

Start Simple

Starter Build

$200

or $250 split over 3 months

If you just need something clean, functional, and professional to get started — this is it.

  • Custom 1–3 page website
  • Domain + hosting setup
  • Contact form (lead intake)
  • Mobile optimization
  • Basic design & color guidance

✔ Best for: new or small businesses needing an online presence fast

Run Like a Pro

Operations Engine

$700–$1,200

A fully customized system that helps you run your business efficiently — not just manage it.

  • Full CRM + operational system (orders, clients, or inventory)
  • Advanced automations (alerts, workflows, follow-ups)
  • Data dashboards with insights & tracking
  • Lead → job → payment workflow setup
  • Light SEO setup
  • Training walkthrough

✔ Best for: business owners who want real systems, automation, and visibility

Need something specific?

Not everyone needs a full system. You can choose exactly what you need.

Website Creation

  • Basic site$150–$250
  • Advanced / custom design$300–$500

CRM Systems

  • Simple CRM$150–$300
  • Advanced workflows$300–$600

Automations

  • Single automation$50–$150
  • Bundle (3–5)$200–$400

Dashboards & Analytics

  • Basic dashboard$100–$250
  • Advanced reporting$300–$600

SEO (Light Setup)

  • One-time setup$100–$250
  • Ongoing$100–$200/mo

Google Workspace Setup

  • Business email + setup$50–$100
Ongoing Support

Support & Optimization

$150–$300/month

Keep everything running smoothly while continuing to improve your systems.

  • System updates & tweaks
  • Automation monitoring
  • Data insights & recommendations
  • Minor website updates
  • Ongoing support
Fractional Operations Support

Ongoing Guidance — Not Just a Setup

Starting at $400/month

For business owners who want a strategic partner, not just a tool builder. I step in to help improve workflows, analyze data, and continuously optimize how your business runs.

  • Process improvement
  • Data analysis & insights
  • Workflow optimization
  • Strategy & recommendations
  • Regular check-ins

Most people build websites.
I build systems that actually help you run your business.

Built around how your business actually operates
Designed to save time and reduce manual work
Focused on clarity, not complexity
Backed by real experience in operations, analytics, and process improvement

That's normal.

Start simple — or reach out and I'll help you figure out exactly what you need (and what you don't).

MoreStream Systems logo

Better systems,
built to last.

I help small businesses replace scattered tools, manual tracking, and guesswork with websites, CRMs, automations, and operating systems that are built around how the business actually runs.

Built for small businesses that need real infrastructure

I work with small businesses that are past the “just keep it in a spreadsheet” stage but not ready to hire a full operations team. If your clients, projects, follow-ups, inventory, or revenue data live in too many places, this is the work that brings it together.

My work covers the full stack of what makes a small business run: your online presence, your client and project data, the automations that eliminate repetitive work, and the monthly reporting that tells you where your revenue is actually coming from.

I work with a small number of clients at a time — so every engagement gets my full attention, not a junior associate. You work directly with me from discovery call to handoff.

Background & Expertise

Operations Consulting 5+ years optimizing systems, streamlining workflows, and strengthening operational infrastructure to eliminate inefficiencies and improve performance
Database Architecture Relational database design for non-technical teams — built to be used, not just admired
Industries served Retail, professional services, hospitality, health & wellness, logistics, and more!
Tools expertise Netlify, Supa Base, Airtable, Google Workspace, Softr, Webflow, Zapier, Make, and custom solutions

The full infrastructure stack — or just the piece you need

Some clients come to me needing everything built from scratch. Others have a website already and just need their operations cleaned up. I work either way — full stack or single service.

01

Domain & Business Email

Your professional foundation. I handle domain registration, DNS setup, and Google Workspace or Microsoft 365 so your business looks legitimate from day one — no more Gmail addresses on proposals.

Foundation
02

Website & Hosting

A professional website built for your business — hosted, maintained, and designed to communicate what you do clearly. I can also build a client-facing portal on top of it, so the same URL serves both your public audience and your internal team.

Online Presence
03

CRM & Operational Database

A purpose-built database that tracks your clients, projects, inventory, jobs, or whatever your business actually runs on. No spreadsheet chaos. One source of truth your whole team — or just you — can trust and update in real time.

Operations Core
04

Automations & Integrations

The connective tissue between your tools. When a new client submits a form, a project gets created. When a job is complete, an invoice goes out. When a deadline is approaching, someone gets notified. I build the workflows so you stop doing things manually that a system could do for you.

Efficiency Layer
05

Data & Insights — Ongoing Retainer

This is where the long-term value lives. Once your systems are running, I offer a monthly retainer where I pull your operational data, analyze it, and walk you through what I'm seeing — where revenue is coming from, which clients or jobs are the most profitable, where you're losing time, and what to focus on next. Think of it as a fractional ops analyst on call: someone who knows your numbers and can tell you what they mean for the month ahead.

Monthly Retainer
Most requested add-on

You don't have to build everything at once

Most of my clients start with one thing and add from there. A few come to me needing the whole stack built from scratch. Either way works — here's how engagements typically look.

Website Only

Just the front end

You need a professional website and business email but your operations are already handled. I build and host your site, set up your domain and email, and hand it off fully working.

Ongoing Retainer

Systems + monthly insights

Everything in the full setup, plus a monthly data review where I pull your numbers, walk you through what I'm seeing, and give you a clear picture of where to focus for the next 30 days.

How an engagement works

01

Discovery call

We talk through your business, your current pain points, and what a successful outcome looks like. No obligation. This is where we figure out what you actually need — not what you think you need.

02

Ops audit

I map your existing workflows, tools, and data flows to find gaps and prioritize what to build first. If you're starting from scratch, we scope the full build together.

03

Build & test

I design and build your system in phases — website, then database, then automations — with you testing alongside so you get exactly what you need before we move on.

04

Handoff & support

Full documentation, team training, and a support window so your system lands and sticks. And if you want me to stay involved, the monthly insights retainer keeps me in your corner.

Ready to fix what's slowing you down?

Tell me where your operations feel messy. Even if you're not sure what you need yet, a short call usually makes the next step clear.

Selected client work

A look at the operational systems I've built — the challenges they solved and the results they delivered.

Retail
Independent Retail Chain
Completed
Challenge

Inventory tracked separately across four locations

Each store kept its own spreadsheet. There was no way to see total inventory, transfer stock between locations, or know when to reorder without calling each manager individually.

AirtableMakeReporting dashboard
4Locations unified
Real-timeStock visibility
30%Less overstock

Salon Website/CRM Bundle with Content Generator

A complete salon operating system: public-facing website, staff CRM, booking dashboard, client growth tools, and a content studio for campaigns and follow-up copy.

Booking FlowClient intake, service selection, and visit preview
Staff CRMAppointments, clients, reminders, and action queue
Growth ToolsContent generator, rebooking prompts, and campaign copy

Website Experience

Website ExperiencePublic salon site

CRM + Content Studio

CRM DashboardBookings, clients, action queue
Content StudioCampaign copy generator

Functionality Walkthrough

MP4 demoUse the video controls for full screen

Landscaping Website/CRM with AI Route Generator

A complete landscaping operations demo: public yard care website, owner CRM, fuel and route usage dashboard, and AI-assisted stop ordering for daily crew planning.

Public SiteService positioning, quote CTA, and homeowner trust signals
Ops CRMJobs, customers, payments, crew notes, and usage tracking
Route AIOptimized stop order with miles, fuel cost, and projected revenue

Website Experience

Website ExperiencePublic landscaping site

CRM + Route Operations

Operations CRMDaily route board and usage
Route AI GeneratorMileage, fuel cost, stop order

Functionality Walkthrough

MP4 demoUse the video controls for full screen

Bakery Website/CRM with Grocery AI

A cozy bakery operations demo: public storefront, cart experience, bakery portal, bakehouse alerts, and smart grocery planning for busy production days.

Public ShopBakery homepage, product flow, and cart preview
HoneyOpsOrders, customers, alerts, and daily bakehouse command
Grocery AIInventory-aware grocery runs and ingredient planning

Website Experience

Website ExperiencePublic bakery site

Cart + Bakery Operations

Cart ExperienceCheckout-ready bakery box
Bakery CRMDaily command dashboard

Alerts + Grocery AI

Bakehouse AlertsProduction reminders and prep tasks
Grocery AI GeneratorInventory and order planning
Generated Grocery RunSend-ready ingredient list

Functionality Walkthrough

MP4 demoUse the video controls for full screen

Let's talk about your operations

Tell me what's slowing your team down. Even if you're not sure what you need, a 30-minute call usually clarifies everything.

Email Victoria@MoreStreamSys.com
Response time Within 2 business days
Currently taking on New clients for Q2–Q3 2026
Engagement types Project-based · Retainer · Audit only
Lead time for new engagements is typically 1–2 weeks from initial call. Custom builds and Growth System engagements may require a 2–4 week start window depending on current capacity. Reach out early if you have a firm deadline.
Project Intake

Tell me what you want to streamline

Share the basics and I’ll review where a custom website, CRM, automation, dashboard, or full business system could help most.

Good morning, Victoria
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